Do you own a website that does not get the traffic you need? If so, you might be looking for ways to engage with your traffic right now. For this, you can tap into the power of Facebook Messenger in connecting with your customers and website visitors.
Today, more than half of consumers prefer to engage with businesses through online chat than over the phone or email. This provides small businesses with more ability to engage with customers that can be taken advantage of for marketing. Plus, Messenger chatbots are said to replace mobile applications, email marketing, and customer care agents. They will reduce your costs and increase your revenue. They are designed to help your business grow by increasing conversions and boosting sales.
Read on to know how you can take advantage of Messenger chatbots to grow your business:
The Basics of Chatbots
Chatbots are computer programs that can communicate like humans. They vary widely in terms of their ability to hold a conversation. While basic bots can only follow pre-programmed conversation paths, more powerful Artificial Intelligence-based models are capable of generating new replies on the spot. Bots are hosted on sites and instant messaging platforms; however, they can also function as stand-alone applications in principle. To create a chatbot for your business, you can code one from scratch in a programming language in combination with a bot framework. Chatbot builder tools are available if you don’t have programming knowledge. You can also buy pre-built bots from digital agencies that specialize in creating chatbots.
Instant Messaging Marketing
Advanced instant messaging marketing versions are defined in terms of the platform. The majority of them are geared toward mobile devices, though a lot of them also have desktop versions. Instant messaging marketing is new; however, it is gaining traction. Instant messaging apps such as Facebook Messenger are mainly used for personal communication. Thus, marketing messages may be treated in the same way. Also, marketing over Facebook Messenger lets you tap into the Facebook data of users to learn more about them.
Facebook Messenger Marketing Techniques
There are many built-in ways to leverage your facebook messenger bots list for marketing through Messenger. Below are the most prominent techniques:
- Comment-to-message. This feature can be added to any of your regulator posts on your business page. When a user comments on the post with a certain keyword, a chat window will open up and bring the person face to face with your chatbot.
- Live chat. This new feature can be used to offer chatbot-based customer support through Messenger. Your business needs to invest in high-quality customer services to grow your audience and chatbots can streamline the entire process for your customers on social media.
- Paid ads. These ads ca funnel your customers and client to your Messenger bot. You can use paid ads such as click-to-message ads, sponsored messages, and Messenger home ads.
- Broadcast. After having a solid user base for your Messenger chatbot, you can use the app to send out different marketing messages like promotional messages, follow-up messages, and subscription messages.